A weak yen, cumbersome procedures and lingering COVID caution are reshaping how Japanese consumers travel. The clear winner: independent, self-directed “individual travel” — for both domestic and overseas trips.
In the next six months, 29% plan a domestic leisure trip and just 8% an overseas one; 58% have no domestic plans and 86% none overseas. Business travel is thinner still — 8% domestic, 2% overseas.
For overseas trips, “individual travel” leads at 64%, ahead of independent (partly agent-arranged) at 24% and group travel at 21%. Domestically the pattern is even stronger — 86% individual.
The most popular overseas destinations are South Korea, Taiwan and Hawaii. The biggest barriers: rising costs from the weak yen (45%), cumbersome procedures (32%) and COVID concerns (22%).
Reproduced in ShareParty Insight’s research hub from our partner research archive. Charts are ShareParty renderings of the published figures.
We can run the same study tailored to your brand and markets.
Talk to our team →