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Four evidence-led briefs on six-city competition, message testing, New Taipei strategy and the digital habits of undecided voters — now in Traditional Chinese, English and Japanese.
Confidence, spending and appetite for change across Taiwan, Japan, Thailand, Indonesia, Singapore and Malaysia — and what it means for brands.
Read the report →Based on ShareParty’s permission-based APAC panels and market-research studies.
In Taipei, Puma Shen has narrowed the gap with Chiang Wan-an. In Kaohsiung, Ko Chih-en’s support has risen, bringing her close to Lai Jui-lung. ShareParty Insight’s third survey wave follows the same respondents and finds two different patterns: the number of undecided respondents has fallen more in Taipei, while nearly three in ten in Kaohsiung still have not decided.
台北市,沈伯洋拉近與蔣萬安的差距;高雄市,柯志恩的支持比例上升,與賴瑞隆接近。ShareParty Insight第三波調查追蹤同一批受訪者,看到兩種不同節奏:台北未表態人數下降較多,高雄則仍有接近三成的選民沒有決定。
台北市では沈伯洋が蔣萬安との差を縮めた。高雄市では柯志恩の支持割合が上がり、賴瑞隆に近づいた。ShareParty Insightの第3回調査では同じ回答者を追跡し、異なる二つの動きを捉えた。台北では投票先が未定の回答者がより大きく減った一方、高雄ではなお3割近くが決めていない。
What tracking the same six-city voters from August to September tells campaigns about the next persuasion battleground.
Compare all six current estimates. Taipei and Taoyuan are retained with visible low-sample warnings and uncertainty ranges.
追蹤同一批六都選民:未表態比例僅小幅下降,女性與工作年齡選民仍是關鍵說服對象。
把六都調查與同意制數位行為連結,找出未決定者常用的接觸點,以及下一輪素材測試應回答的問題。
231 位新北市受訪者的方向性結果:李四川偏向承接,蘇巧慧偏向改善;重點看選項間的相對差距。
834 位六都合格受訪者的加權結果:基本盤、首投族、民眾黨選民、尚待鞏固的支持與投票風險。
1,003 份台灣完整回覆顯示四個優先發展切角;最高分切角的第一名穩定度為 64.15%,不能宣稱唯一勝出。
89% of consumers say Taiwan's online banking is heading the right way — and most want more change.
Confidence, spending and appetite for change across Taiwan, Japan, Thailand, Indonesia, Singapore & Malaysia.
The latest trends and behaviours shaping Japan's younger consumers.
Environmental, social and governance trends shaping the APAC region.
Lifestyle, trends and behaviours of Taiwan's middle generation.
Key trends and behaviours shaping Taiwan's younger consumers this year.
Key trends influencing essential consumer goods across APAC.
Lifestyle, trends and behaviours of Japan's middle generation.
The trends shaping the online shopping market across Asia-Pacific.
Trends and usage behaviours shaping Japan's PayPay platform.
Trends and innovations shaping Japan's online banking landscape.
The evolving trends in mobile payments across the APAC region.
Evolving trends shaping the food-delivery market across APAC.
Latest trends and consumer preferences in Japan's restaurant market.
Key trends and consumer preferences in Taiwan's smartphone market.
Developments and emerging trends shaping APAC's OTT landscape.
The booming mobile-gaming industry across Southeast Asia.
Latest trends shaping the APAC smartphone market.
Trends driving growth and innovation in Taiwan's mobile gaming.
Trends and innovations shaping Japan's online shopping.
Trends shaping the online shopping experience in Taiwan.
Trends and consumer behaviours shaping Taiwan's FMCG sector.
Investment opportunities and market movements in Japan.
Trends and innovations shaping Japan's online shopping.
Trends influencing Japan's FMCG sector and consumer preferences.
Regional market dynamics and consumer trends across Taiwan.
Latest trends and opportunities in Japan's travel market.
Regional market dynamics and consumer trends across Japan.
How the pandemic reshaped Japanese consumer behaviour and sentiment.
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