ShareParty Insights

The Asian consumer, in the data.

Research-driven articles and reports from our APAC panels — finance, retail, mobile, media, generations and more. New studies published regularly.

3 languages for Taiwan political intelligence 6 APAC markets Survey-backed studies
New multilingual collection

Taiwan Political Intelligence

Four evidence-led briefs on six-city competition, message testing, New Taipei strategy and the digital habits of undecided voters — now in Traditional Chinese, English and Japanese.

91%
of Taiwanese consumers are optimistic about the smartphone market — the highest of six APAC markets.
Featured · APAC · Mobile

Inside the Asian Smartphone Market

Confidence, spending and appetite for change across Taiwan, Japan, Thailand, Indonesia, Singapore and Malaysia — and what it means for brands.

Read the report →

Based on ShareParty’s permission-based APAC panels and market-research studies.

TAIWANSame respondents across six cities | Wave 3

Taipei’s gap narrows; Kaohsiung remains close: watch how undecided voters choose next

In Taipei, Puma Shen has narrowed the gap with Chiang Wan-an. In Kaohsiung, Ko Chih-en’s support has risen, bringing her close to Lai Jui-lung. ShareParty Insight’s third survey wave follows the same respondents and finds two different patterns: the number of undecided respondents has fallen more in Taipei, while nearly three in ten in Kaohsiung still have not decided.

2026-09-23Read the Wave 3 article →
TAIWAN六都同一批受訪者追蹤|第三波

台北差距縮小、高雄仍拉鋸:下一波要看未表態怎麼選

台北市,沈伯洋拉近與蔣萬安的差距;高雄市,柯志恩的支持比例上升,與賴瑞隆接近。ShareParty Insight第三波調查追蹤同一批受訪者,看到兩種不同節奏:台北未表態人數下降較多,高雄則仍有接近三成的選民沒有決定。

2026-09-23閱讀第三波文章 →
TAIWAN六都市・同じ回答者の追跡|第3回

台北では差が縮小、高雄はなお接戦——次の調査で注目すべきは未定層の選択

台北市では沈伯洋が蔣萬安との差を縮めた。高雄市では柯志恩の支持割合が上がり、賴瑞隆に近づいた。ShareParty Insightの第3回調査では同じ回答者を追跡し、異なる二つの動きを捉えた。台北では投票先が未定の回答者がより大きく減った一方、高雄ではなお3割近くが決めていない。

2026-09-23第3回調査の記事を読む →
TaiwanPolitical strategy · English

Voters did not fall back in line

What tracking the same six-city voters from August to September tells campaigns about the next persuasion battleground.

Read the English edition →
TaiwanSix-city decision map

Where the open electorate is concentrated

Compare all six current estimates. Taipei and Taoyuan are retained with visible low-sample warnings and uncertainty ranges.

Open the Swing Map →
Taiwan 政治策略

選民沒有自動歸隊:從八月至九月的追蹤,看六都選戰下一個說服戰場

追蹤同一批六都選民:未表態比例僅小幅下降,女性與工作年齡選民仍是關鍵說服對象。

Sep 2026 閱讀 →
Taiwan 政治策略

未決定者在哪裡?從數位行為找下一個測試

把六都調查與同意制數位行為連結,找出未決定者常用的接觸點,以及下一輪素材測試應回答的問題。

Sep 2026 閱讀 →
Taiwan 政治策略

新北市長選戰:該談侯友宜,還是談自己?

231 位新北市受訪者的方向性結果:李四川偏向承接,蘇巧慧偏向改善;重點看選項間的相對差距。

Aug 2026 閱讀 →
Taiwan 政治策略

35.6% 尚未決定:六都第一波選舉策略民調

834 位六都合格受訪者的加權結果:基本盤、首投族、民眾黨選民、尚待鞏固的支持與投票風險。

Aug 2026 閱讀 →
Taiwan 政治策略

同一個議題,換個切角,結果就不同

1,003 份台灣完整回覆顯示四個優先發展切角;最高分切角的第一名穩定度為 64.15%,不能宣稱唯一勝出。

Aug 2026 閱讀 →
Taiwan Finance

Taiwan Online Banking: Optimism & the 'Right Direction'

89% of consumers say Taiwan's online banking is heading the right way — and most want more change.

Jan 2025 Read →
APAC Mobile

Inside the Asian Smartphone Market

Confidence, spending and appetite for change across Taiwan, Japan, Thailand, Indonesia, Singapore & Malaysia.

Aug 2024 Read →
Japan Generations

Japan's Young Generation

The latest trends and behaviours shaping Japan's younger consumers.

Oct 2024 Read →
↗ archive
APAC ESG

ESG in APAC

Environmental, social and governance trends shaping the APAC region.

Dec 2024 Read →
Taiwan Generations

Taiwan's Middle Generation

Lifestyle, trends and behaviours of Taiwan's middle generation.

Oct 2024 Read →
↗ archive
Taiwan Generations

Taiwan's Young Generation

Key trends and behaviours shaping Taiwan's younger consumers this year.

Oct 2024 Read →
↗ archive
APAC Retail

APAC Essential Consumer Goods

Key trends influencing essential consumer goods across APAC.

Jul 2024 Read →
↗ archive
Japan Generations

Japan's Middle Generation

Lifestyle, trends and behaviours of Japan's middle generation.

Nov 2024 Read →
↗ archive
APAC Retail

APAC Online Shopping

The trends shaping the online shopping market across Asia-Pacific.

Aug 2024 Read →
↗ archive
Japan Fintech

Japan's PayPay

Trends and usage behaviours shaping Japan's PayPay platform.

Aug 2024 Read →
↗ archive
Japan Finance

Japan Online Banking

Trends and innovations shaping Japan's online banking landscape.

Jan 2025 Read →
↗ archive
APAC Fintech

APAC Mobile Payment

The evolving trends in mobile payments across the APAC region.

May 2024 Read →
↗ archive
APAC Retail

APAC Food Delivery

Evolving trends shaping the food-delivery market across APAC.

May 2024 Read →
↗ archive
Japan Retail

Japan Restaurant Market

Latest trends and consumer preferences in Japan's restaurant market.

Mar 2024 Read →
↗ archive
Taiwan Mobile

Taiwan Smartphone Market

Key trends and consumer preferences in Taiwan's smartphone market.

Feb 2024 Read →
↗ archive
APAC Media

APAC OTT & Streaming

Developments and emerging trends shaping APAC's OTT landscape.

Apr 2024 Read →
SEA Gaming

Southeast Asia Mobile Gaming

The booming mobile-gaming industry across Southeast Asia.

Apr 2024 Read →
APAC Mobile

APAC Smartphone Market (Feb)

Latest trends shaping the APAC smartphone market.

Feb 2024 Read →
↗ archive
Taiwan Gaming

Taiwan Mobile Gaming

Trends driving growth and innovation in Taiwan's mobile gaming.

Mar 2024 Read →
Japan Retail

Japan Online Shopping

Trends and innovations shaping Japan's online shopping.

Feb 2024 Read →
↗ archive
Taiwan Retail

Taiwan Online Shopping

Trends shaping the online shopping experience in Taiwan.

Feb 2024 Read →
↗ archive
Taiwan Retail

Taiwan FMCG Market

Trends and consumer behaviours shaping Taiwan's FMCG sector.

Nov 2023 Read →
↗ archive
Japan Finance

Japan Investment Trends

Investment opportunities and market movements in Japan.

Nov 2023 Read →
↗ archive
Japan Retail

Japan Online Shopping (Oct)

Trends and innovations shaping Japan's online shopping.

Oct 2023 Read →
↗ archive
Japan Retail

Japan FMCG Market

Trends influencing Japan's FMCG sector and consumer preferences.

Dec 2023 Read →
↗ archive
Taiwan Macro

Taiwan Country-Level Market

Regional market dynamics and consumer trends across Taiwan.

Jan 2024 Read →
↗ archive
Japan Travel

Japan Travel Trends

Latest trends and opportunities in Japan's travel market.

Oct 2023 Read →
Japan Macro

Japan Country-Level Market

Regional market dynamics and consumer trends across Japan.

Dec 2023 Read →
↗ archive
Japan Health

Japan: Post-Pandemic Consumer Shifts

How the pandemic reshaped Japanese consumer behaviour and sentiment.

Nov 2023 Read →
↗ archive

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