Repeated observation helps distinguish real shifts among the same respondents from changes caused by a new sample.
Taiwan Political Intelligence
Follow how the same people actually change.
SPI places longitudinal survey answers and observed digital behaviour on the same timeline to study changes in political choice, message response and attention in Taiwan.
This is aggregate research evidence—not an election forecast and not an individual voter-targeting product.
Why Taiwan matters
A single poll is a photograph. Movement explains the decision environment.
Taiwan’s elections provide a visible test of party realignment, issue competition and the media environment—with implications for regional policy and Taiwan-exposed organisations.
Issue priorities and party movement help overseas readers interpret the domestic setting without turning sample evidence into a national forecast.
For Taiwan-exposed organisations, political and media shifts can inform the questions to monitor—not predict a specific regulatory outcome.
Institutional context
Taiwan’s local elections select mayors and local representatives. The current SPI work follows early positioning ahead of the 28 November 2026 local elections.
Reading party labels
DPP refers to the Democratic Progressive Party; KMT to the Kuomintang. Candidate names and municipality names follow a consistent English glossary across the localized series.
Published insights
Four studies, four decisions
Each article starts with a practical question and carries its own sample, method and limitations.
Undecided voters are the largest pool; the digital contest has barely begun
Undecided respondents formed the largest group in the linked six-city sample, while observed political advertising remained sparse. The first creative test should answer what is worth saying.
Read the article35.6% undecided: Taiwan’s first six-city election-strategy wave
New Taipei and Kaohsiung were effectively tied, while every city contained a large undecided pool. These are early August signals, not November forecasts.
Read the articleSame issue, different frame: what 1,003 responses reveal
A comparison of 12 policy messages separates the frames to develop first, those needing more evidence and those not yet ready to lead.
Read the articleChallenging an incumbent: continue, improve or confront?
The relative direction differs by challenger. The larger signal is that many respondents would not move simply because of how a candidate discusses the incumbent.
Read the articleLongitudinal by design
Two forms of memory, held on the same panel
Surveys record what people say. Passive observation records what they did. The useful signal is how each changes—and where the two diverge—over time.
Survey memory
What people say
Repeated choices, certainty, issue priorities and voting intention from the same consented panel members.
Action memory
What people do
Consented app, web, media and advertising observations organized into time-based, comparable behavioural signals.
SPI provides research findings at an appropriate aggregate level. It does not provide personal profiles, raw data or voter lists. Observed activity indicates use or attention; it does not by itself prove persuasion, purchase or voting causality.
Start with one question
Turn a Taiwan question into a measurable decision.
We first establish what the existing evidence can support, then determine whether commissioned research is needed.
Taiwan Election Brief
A concise reading of published evidence for a defined issue, audience, municipality or decision.
International Tracker
Wave-based monitoring of choice, certainty, issues and attention among the same panel members.
Virtual Slice
A client-specific aggregate research view built around a defined question; raw and person-level data remain with SPI.
Method and limits: Results come from SPI’s consented online research sample and apply to the sample and period stated in each article; they should not be read as direct estimates of all Taiwan voters. Every figure, base and limitation is governed by its source article. App, web and media activity represents observed use or attention. See Data Use and the technical notes in each article.
What Taiwan decision do you need to make?
Tell us the issue, audience and deadline. SPI will first confirm what can be measured with the evidence available and whether a new study is required.
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