← All insightsGaming · Southeast Asia · Apr 2024
The Future of Mobile Gaming in Southeast Asia
🌏 Japan, Taiwan, Thailand, Indonesia, Singapore, Malaysia👥 Sample ID 3,178 · TH 1,687 · JP 1,309 · TW 879 · MY 610 · SG 192🗓 7–13 March 2024🎯 Internet users aged 18+
Southeast Asia is the engine of Asia’s mobile-gaming growth. Across our six-market survey, consumers in Thailand, Malaysia and Indonesia are the most willing to increase their spending — while Japan’s mature market holds flat.
67%
Thailand — plan to spend more
61%
Indonesia — spend more
Southeast Asia leads on spend intent
Plans to increase spending on mobile games are strongest in Thailand (67%), Malaysia (63%) and Indonesia (61%). Japan, by contrast, sits at just 19% — a sign of a mature, near-saturated market.
Strategic takeaways
- Drive innovation where appetite is highest — Indonesia and Thailand.
- Follow the spend — map how and where consumers pay as patterns in SE Asia evolve.
- Segment carefully — Taiwan and Singapore show steadier, lower-intensity growth that rewards tailored products.
Research by
ShareParty Insight (SPI), with GMO Research and Z.com Engagement Lab
Survey date
7–13 March 2024
Audience
Internet users aged 18+
Markets
Japan, Taiwan, Thailand, Indonesia, Singapore, Malaysia
Sample
ID 3,178 · TH 1,687 · JP 1,309 · TW 879 · MY 610 · SG 192
Reproduced in ShareParty Insight’s research hub from our partner research archive. Charts are ShareParty renderings of the published figures.
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