Online banking has become part of everyday life for Taiwanese consumers — and they are notably optimistic about where it is heading. Our latest survey of 1,262 Taiwan internet users finds strong confidence, clear appetite for change, and a marked preference for local brands.
On the Online Banking Direction Index, 89% of respondents believe the industry is moving in the right direction over the next 12 months — a more optimistic view than for the economy overall. The Change Index shows an 88% demand for more change, with very few opposing it.
Attitudes to government oversight are divided: 52% want less regulation while 33% want more. Versus the national index, support for reduced regulation is softening as attention shifts to balancing innovation with security and compliance.
Net Promoter Score reveals trust differences across markets. Taiwan ranks highest at +12, while foreign services score negatively among Taiwanese consumers — lowest for China-based products and services (-78). The takeaway: localized strategy matters.
This article is reproduced in ShareParty Insight’s research hub from our partner research archive. Charts shown are ShareParty renderings of the published figures.
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