Taiwan Mobile Gaming: High Spend, High Expectations

Taiwan’s mobile-game players are optimistic and hungry for innovation — our survey puts the industry’s future-development index at 72 out of 100. But a flat spending outlook and a strong preference for local and Japanese titles are the watch-outs.

Strong optimism and appetite for change

Taiwanese players are positive about the industry’s future (development index 72.2/100) and keen for ongoing change (change index 70.6) — a clear opening for new, innovative ideas. Spending outlook, however, is flat at 53.5, suggesting buying power will hold rather than surge.

Local-first preferences

Three-quarters of Taiwanese players find game information online. They favour local titles and recommend Japanese games among overseas productions. When deciding to spend, the top factors are innovation & technology, practicality, and cost-effectiveness.

Opportunities & risks

• Opportunity: rising revenue and a strong willingness to pay, plus an audience open to new products and technology.
• Risk: flat year-on-year buying power, and lower acceptance of foreign titles versus local and Japanese games.
• Strategy: weave in local culture, lead with innovation, and raise practicality and value-for-money.

Reproduced in ShareParty Insight’s research hub from our partner research archive. Charts are ShareParty renderings of the published figures.

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