Asia Audience & Behavioral Intelligence

Where Audience, Behavior & Strategy Converge

Traditional research measures opinions. ShareParty Insight was built to understand influence — pairing verified Asian audiences with observed behavior and high-stakes strategic intelligence.

Audience Insight  ·  Behavioral Measurement  ·  Strategic Intelligence
163,000+
Consented members
6
APAC markets live
150K+
Surveys per month
Opt-in
Permission-based
The problem

Asian consumers have outrun the research built to track them.

Surveys capture a stated moment. The decisions that matter now turn on behavior — fragmented across markets, screens, and platforms.

01

Fragmented attention

Consumers move across dozens of apps and screens daily. A survey sees one self-reported moment.

02

Say ≠ Do

What people report and what they actually do increasingly diverge. Stated preference misses the real decision.

03

"One Asia" is a myth

Pan-regional averages flatten the real gaps between Taiwan, Indonesia, and every market in between.

The SPI intelligence ecosystem

One ecosystem. Three strategic layers. A continuous intelligence loop.

Three layers feed every decision — and every decision generates new signal.

SPI three-layer intelligence loopThree layers feed every decision; every decision generates new signal in a continuous loop.↻ new signalEvery decision,sharperLAYER 01Audience InfrastructureLAYER 02Behavioral MeasurementLAYER 03Strategic Intelligence
LAYER 01

Audience Infrastructure

Consented Asian audiences with profile, activity, and quality checks, paired with observed behavior and strategic intelligence across six markets.

Owned, not rented

We recruit, profile and reward our own members — quality and speed we control.

Longitudinal by design

2+ years of history per member for before/after, seasonal and churn analysis.

Survey meets behavior

Respondents targeted and read by real digital behavior — Layers 01 + 02 as one.

Fieldwork coordination

An extensive Asian fieldwork-partner network extends reach into every market.

LAYER 02

Behavioral Measurement

Observed digital behavior — what consumers actually do across apps, media, and platforms.

App & web engagement

Which apps and sites consumers use, and how they move between them.

Video & streaming

Observed viewing across YouTube and OTT services, including ads seen.

Content & audio behavior

What consumers watch, scroll and listen to, at the title level.

Built to answer

Where attention truly goes, how exposure becomes purchase, who's gaining share.

Opt-inPermission-basedIndividual-level2+ years historyAndroid & iOS
LAYER 03

Strategic Intelligence

For the moments where messaging, perception and timing materially shape the outcome.

Narrative & Positioning StrategyESG & Reputation IntelligenceCrisis & Scenario War-GamingStakeholder & Elite IntelligenceMessage & Video Ad TestingStrategic Issue Polling

Rooted in two decades of high-stakes communications — where message precision decides outcomes.

The engagement model

Engage one layer, two, or the whole ecosystem.

Clients enter SPI wherever the need is — and scale across layers as it grows. Start anywhere; the value compounds as the layers combine.

Panel & Fieldwork Execution
Research fielded on our consented Asian consumer audiences.
Fieldwork Execution
Recruitment and fieldwork run through our local partner network across Asia.
Behavioral Licensing
Behavioral and purchase-history data, licensed as a feed for hedge funds and analysts.
Integrated Measurement
Survey and passive behavior fused into a single view.
Behavioral Intelligence
Behavioral data sharpened with strategic interpretation.
Full Decision Support
Audience, behavior and strategy as one continuous engagement.
Industry & sector experience

Two decades of high-stakes work — translated into Asia consumer intelligence.

Media & Streaming

Content performance, audience measurement and AI creative testing across streaming platforms.

Technology & Corporate

Global message research, brand positioning, ESG and reputation strategy.

FMCG & Retail

Ad pre-testing, shopper-journey mapping and behavioral segmentation.

Financial Services

Investor-audience research and communications benchmarking.

Government & Public Affairs

Issue polling, voter persuasion and election strategy for public affairs.

Platforms & Competition Apps

Near real-time competitive intelligence on rival apps, offers and in-app activity.

Proven in market

Real challenges, real decisions — and the outcomes they produced.

Creative pre-testing

Will this video ad land before we commit the media budget?

Creative testing flagged the attention drops — and the fixes — before launch.

8353
Index 83 vs. a 53 norm
Audience targeting

Where does a Gen-Z audience truly spend its attention?

Behavioral data revealed the true engagement split and reset the channel mix.

2.5×
2.5× on the winning channel
ESG & reputation

How do we rebuild trust in the middle of a crisis?

Message research and war-gaming rebuilt positioning and reversed a global perception decline.

Perception decline reversed
Purchase journey

What path do our customers really take to purchase?

Behavioral measurement mapped the full path to purchase.

9 touchpoints · 97 minutes
Why ShareParty

Built to understand influence — not just measure opinion.

Measured against the categories, no competitor unites all three layers.

CapabilitySharePartyGlobal research networksWestern behavioral-data firmsLocal ad-data providers
Asia-native audience infrastructurePartial
Passive behavioral measurementPartial
Integrated, multi-layer model
Strategic intelligence capability
Permission-based consentPartial
2+ years behavioral history
SMB-accessible pricingPartial

Investment & Alternative Data

From app & web behavior to investable signals

A Layer 02 application of our passive panel: observed app and web behavior across six Asian markets, read as a market-signal layer for investment and alternative-data teams.

App / package ID
Operator
Parent company
Listed company
(stock / ticker)
6
APAC markets — TW · SG · MY · TH · ID · PH
13,700+
app + web signals on a single trading day
600+
usage signals that can be mapped to listed companies
Standard

Usage data feed

The observed app and web-domain universe on consented panelists, aggregated and bucketed for due-diligence safety.

Custom

Signal-to-stock mapping

On request, we map that usage to the listed companies (stock / ticker) behind it as a scoped, bespoke project — not an off-the-shelf feed.

Opt-in and consented; aggregated, never panelist-level. GDPR-aligned where applicable. Observed app universe = apps actually captured on consented panelists, not all Google Play apps; Mapped results are research signal candidates for client analysis only. They are not investment advice, securities recommendations, predictions of financial performance, or validated buy/sell/hold calls. Clients are responsible for their own investment decisions, compliance obligations, and independent verification.

Coverage

Six markets, built deep.

Not a thin pan-Asian veneer — genuine behavioral depth in every market we run.

ShareParty Insight APAC market footprintSix live APAC markets connected to the Taiwan HQ, with expansion markets.JapanSouth KoreaIndiaTaiwan · HQPhilippinesThailandMalaysiaSingaporeIndonesia

Taiwan · HQ

Home market. A mature digital economy with deep clickstream and a strong tech and investor audience.

Indonesia

Our largest panel — the scale engine for Southeast Asian consumer behavior.

Singapore

Regional hub — test market and gateway to SE Asia.

Malaysia

A young, mobile-first audience — a fast-growing emerging panel.

Thailand

Mobile-first and youthful — a fast-growing panel for early-signal reads.

Philippines

One of Asia's most mobile-first markets — a young, fast-growing panel.

Expanding to Japan · India · South Korea

Our data & research network

Built with a network of trusted data partners

GMO Research & AI OnDemandIQ RealityMine TNL Mediagene Predictive Branding

The clearest view of the Asian consumer.

Three layers. One ecosystem. Every decision sharper.

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