NEWS

  • Shareparty Insights and Central Force Forge Strategic Partnership to Transform Consumer Intelligence in Asia

    Alliance between Asia’s behavioral data innovator and Southeast Asia’s fieldwork specialist creates a new standard for next-generation market research across the region.

    Kuala Lumpur, Malaysia / Singapore / Taipei, Taiwan — October 8, 2025 — Shareparty Insights, Asia’s leading online panel and behavioral data company, and Central Force International, a trusted market research fieldwork specialist with nearly three decades of experience, today announced a strategic partnership to advance the future of consumer intelligence across Asia.

    Central Force: Heritage, Scale, and Fieldwork Expertise
    Founded in 1996, Central Force has grown from humble beginnings into a regional powerhouse with more than 250 staff, two state-of-the-art CATI call centers, and a track record of over 3,600 research projects across consumer, public, and private sectors. Known for its 29 years of excellence, 18,000+ in-depth interviews, and 2,200+ focus groups, Central Force is a long-standing partner to global brands, agencies, and government institutions. With memberships in ESOMAR, WAPOR, WIN, and MRSM, the company operates with strict ethical, quality, and transparency standards.

    Shareparty Insights: Innovation and Behavioral Data Leadership
    Founded in 2018, Shareparty Insights has quickly become a leading behavioral data and online panel company in Asia, with operations across Taiwan, Indonesia, the Philippines, Thailand, Malaysia, Singapore, and beyond. The company leverages advanced mobile and desktop tracking, combined with opt-in surveys, to deliver high-quality, privacy-first insights. Known for its innovative technology, agile operations, and strong client partnerships, Shareparty empowers brands and agencies to understand digital consumer behavior across apps, websites, e-commerce, and advertising touchpoints.

    Driving Digital and Fieldwork Insights Across Asia
    Through their strategic partnership, Shareparty Insights and Central Force are combining their respective strengths to deliver comprehensive consumer intelligence across Southeast Asia. Shareparty contributes advanced behavioral tracking and digital panels, while Central Force brings decades of fieldwork expertise and high-quality survey capabilities. Together, they can capture real-time data from mobile apps, websites, e-commerce platforms, and advertising touchpoints, offering clients a holistic, multi-channel understanding of Asian consumers.

    “Partnering with Central Force allows us to combine the best of both worlds: innovative behavioral data and decades of fieldwork excellence,” said Tatt Chen, CEO of Shareparty Insights. “With their deep roots in Malaysia and Singapore, their strong QC culture, and their reputation for quality and ethics, we are excited to jointly create a next-generation platform for understanding the digital lives and real-world motivations of Asian consumers.”

    “Digital data is the future of our industry, and we are thrilled to join forces with Shareparty to bring that future to life for our clients,” said Wai Yu See Toh, CEO of Central Force International. “Our combined strengths will allow us to bridge the gap between qualitative depth, quantitative rigor, and behavioral data precision — setting a new benchmark for insight in Asia.”

    Unlocking Holistic Consumer UnderstandingThe Shareparty–Central Force alliance will:

    • Expand behavioral data collection in Southeast Asia, covering mobile apps, websites, e-commerce, and media exposure.

    • Integrate survey and qualitative triggers with real-time behavioral tracking for richer context.

    • Offer pan-Asian coverage, from Malaysia and Singapore to Taiwan, Indonesia, Thailand, and beyond.

    • Provide industry-specific solutions for FMCG, tech, retail, finance, and government sectors.

    • Ensure privacy-first research practices, aligning with GDPR, CCPA, and local compliance standards.

    Media Contacts:
    Shareparty Insights
    Tatt Chen, CEOtatt@sharepartyinsight.com

    Central Force International
    Wai Yu See Toh, CEO
    cforce@cforce-int.com

  • Behavix and Shareparty Insights Join Forces to Build Asia’s Widest Pan-Regional Behavioral Data Ecosystem

    Strategic alliance between the global behavioral data leader and Asia’s premier panel company sets a new standard for the future of digital consumer intelligence in Asia, targeting both local and global clients interested in Asian digital consumers

    Helsinki, Finland / New York, USA / Taipei, Taiwan. August 27, 2025 — Behavix, the leading global provider of privacy-first, opt-in behavioral data solutions, and Shareparty Insights, Asia’s foremost online panel network and market research powerhouse, have today announced a strategic partnership to revolutionize online consumer intelligence across the Asia-Pacific region.

    This landmark collaboration advances the best pan-Asian behavioral data ecosystem, combining the technological edge and global reach of Behavix with Shareparty’s deep-rooted expertise in Asia’s diverse markets. Through this alliance, the companies will jointly deploy Behavix’s proprietary, lightweight SDK across Shareparty’s opt-in panels, enabling unparalleled insight into consumer behavior across mobile apps, websites, e-commerce platforms, advertising touchpoints, and digital media.

    “This is a truly exciting moment,” said Hannu Verkasalo, CEO and Co-Founder of Behavix.
     “I’ve known Tatt Chen and his team for close to 15 years, and I’ve always admired their local market knowledge, integrity, and ambition. With Shareparty Insights now joining the Behavix ecosystem, we are laying the foundation for Asia’s most advanced, scalable, and privacy-compliant behavioral data infrastructure. Together, we’ll unlock new levels of visibility into the digital lives of Asian consumers – from India to Indonesia, and from Taiwan to Thailand.”

    Behavix: Powering a New Era of Behavioral Intelligence

    Behavix has emerged as the most scalable and trusted provider of opt-in, cross-device behavioral data globally. With its proprietary SDK-based infrastructure, Behavix transforms raw digital activity – including app usage, web browsing, advertising exposure, and purchase behavior – into deeply enriched, analyst-ready data feeds. These are already used by clients across finance, market research, e-commerce, and advertising to drive strategic decisions and uncover predictive insights.

    Key advantages of the Behavix platform include:

    ●      Zero-code SDK for easy integration into apps and panels

    ●      Privacy-first design with full GDPR/CCPA compliance and 2-tap opt-in

    ●      AI-powered enrichment engine for content categorization, ad detection, and behavioral profiling

    ●      Multi-platform coverage: Android, iOS, Windows, Mac, Smart TVs, and more

    ●      500K+ active U.S. users and over 2 million globally

    Shareparty Insights: The Gateway to Asia’s Online Consumers

    Shareparty Insights is a regional leader in providing mobile and desktop behavioral tracking panels, operating in key Asian markets including Taiwan, the Philippines, Indonesia, Thailand, Malaysia, and beyond. Known for its agile operations, high-quality samples, and strong client partnerships, Shareparty Insights is deeply embedded in Asia’s digital economy – serving both local champions and global brands with precision.

    “Joining forces with Behavix gives us an incredible opportunity to move our business into a new frontier,” said Tatt Chen, CEO of Shareparty Insights.
     “Expanding our ability to passively collect and enrich behavioral data across all digital platforms is a game-changer for our clients. We’re excited to offer new products, smarter insights, and greater value, working side-by-side with the world’s most advanced behavioral data company.”

    Asia: The Epicenter of Mobile Innovation and Digital Commerce

    Asia now accounts for over 60% of global mobile internet users and is home to many of the world’s most dynamic digital economies. Whether it’s the rise of social commerce in China, the dominance of app-based shopping in Indonesia, or the mobile-first ad innovations in India, Asia leads in mobile usage, digital transformation, and innovation.

    The partnership between Behavix and Shareparty Insights will provide the infrastructure to:

    ●      Track digital behavior across all major Asian mobile platforms and operating systems

    ●      Measure campaign exposure and effectiveness on social, video, display, and affiliate advertising

    ●      Map shopper journeys across omnichannel, last-mile delivery, pure-play e-commerce, and D2C platforms

    ●      Unlock real-time insights into local and global competitors’ performance in Asia

    ●      Enable survey recontact and profiling through behavioral triggers and cohort segmentation

    A New Standard for Behavioral Data in Asia

    The collaboration includes full deployment of Behavix SDKs across Shareparty panels, real-time survey trigger integration, and monetization of newly captured data through Behavix’s global client base. The partnership also allows for joint commercial productization, with country-specific insights and tailored data feeds for industries like FMCG, tech, financial services, and retail.

    Through this initiative, the two companies aim to redefine what’s possible in the measurement and understanding of Asian consumers – combining scale, depth, speed, and privacy-first principles.

    About Behavix

    Behavix is the world’s leading provider of opt-in, cross-platform behavioral data, powering decision-making for global brands, hedge funds, and researchers. With a proprietary technology stack, AI-powered enrichment, and a growing global panel ecosystem, Behavix enables actionable insights into how consumers interact with the digital world – from search to streaming, from shopping to social.

    Visit:https://www.behavix.io

    About Shareparty Insights

    Shareparty Insights is a leading online panel and market research company headquartered in Taiwan, with operations across key Asian markets. The company offers survey research, custom panels, and now behavioral data solutions through its partnership with Behavix. Known for quality, agility, and client satisfaction, Shareparty is the go-to partner for market insights in Asia.

    Visit: https://www.sharepartyinsight.com/

    Media Contacts:
    Behavix
     Hannu Verkasalo, CEO
    press@behavix.io

     Shareparty Insights
     Tatt Chen, CEO
    tatt@sharepartyinsight.com

  • ShareParty Management Rights Transfer

    Dear ShareParty users,

    We hereby inform you that starting from January 1, 2025, Shareparty Insight Co., Ltd. (Shareparty Insight) officially takes over the management rights of ShareParty from Easy Key 2 Asia Ltd. (EK2A). Shareparty Insight will bring you more engaging survey opportunities, additional ways to earn points, and help brands and companies better understand consumers like you, creating improved products and services.

    To protect your rights, we are providing the following information:

    1. Personal information:
    Based on the transfer and inheritance of business rights, Shareparty Insight has taken over the contractual relationship between EK2A and you. Your personal data will henceforth be managed and protected by Shareparty Insight, which will comply with legal regulations, ShareParty, the ShareParty Privacy Policy and Terms of Service to safeguard your personal data.

    2. Your choices:
    You have the option to continue using ShareParty App or opt-out if you wish. By continuing to use the App, you agree to the transfer of ShareParty App operating rights. If you opt-out, please follow the user terms of ShareParty App.

    3. FAQs:
    For any questions, please contact us by sending an email to the ShareParty customer service mailbox or through the "ShareParty Singapore" Facebook page. We are happy to address any of your inquiries.

    Thank you for your continued support and trust in our company. This announcement serves as a formal notification regarding the change in the operator and developer of the ShareParty app. Your continued use of the app will indicate your acceptance of this change. Starting January 1, 2025, all ShareParty-related updates and regulations will be subject to the announcements made by Shareparty Insight via the ShareParty app, Facebook page, and website.

    Thank you!

    Sincerely,
    Easy Key 2 Asia Ltd.
    January 3, 2025

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