[Indonesia YouTube Advertising – How-to & Style Reach Ranking] 2025 Q2 Top 5 Channels Revealed!

According to ShareParty Insight’s behavioral data, in Q2 2025 within Indonesia’s YouTube How-to & Style advertising category, Garnier Indonesia leads the rankings with an impressive 15.8% reach, engaging more than 11.24 million households. The brand’s strong performance highlights the continued dominance of beauty and personal care advertising in the Indonesian market.

In second place, JeamGerardo records an 8.9% reach, resonating strongly with younger audiences through lifestyle-driven creative ad formats.
Close behind is Pantene Indonesia, ranking third with an 8.8% reach, sustained by its recognizable brand identity and consistent presence in hair-care advertising.

Fourth place goes to CLEAR Indonesia, achieving an 8.2% reach, underscoring consumers’ ongoing interest in scalp-care and shampoo products.
Rounding out the top five is Solusi BCA, with a 6.2% reach, demonstrating that financial service brands can also perform strongly within the How-to & Style advertising category.

YouTube Advertising Reach Ranking- How-to & Style (Indonesia)

This ranking is built from real YouTube viewing behavior and reflects how beauty, lifestyle, and financial service brands are leveraging YouTube advertising to expand their reach and influence across Indonesia. ShareParty Insight will continue monitoring user behavior and releasing category-specific rankings to track emerging market and audience trends.