[Indonesia YouTube Advertising – Nonprofits & Activism Category Reach Ranking] 2025 Q2 Top 5 Channels Revealed!

Based on data from the ShareParty Insight behavior database, the YouTube Advertising – Nonprofits & Activism category in Indonesia during Q2 2025 highlights strong visibility for channels focused on charity, social causes, and advocacy campaigns.

This quarter’s No.1 spot goes to Relawan Nusantara Official, leading the category with a 5.4% reach and over 3.81 million households reached—showing the strong appeal of volunteer, charity, and social support content in Indonesia.

In second place is SoKlin Detergent with a 2.9% reach, leveraging community-support campaigns to enhance brand warmth and social relevance. Maybank Indonesia ranks third with a 2.5% reach, demonstrating effective impact through financial-institution–led advocacy messages.

The fourth spot goes to Rumah Anak Surga Official (1.9%), driven by content around child welfare and charity initiatives. Ranking fifth is Rinso Indonesia (1.7%), a brand that continues to build its social-impact footprint through community and social-support programs.

YouTube Advertising Reach Ranking- Nonprofits & Activism (Indonesia)

Overall, the Nonprofits & Activism category in Indonesia shows strong messaging power on YouTube advertising, as both brands and nonprofit organizations use advocacy-driven narratives to strengthen their social influence.