[Indonesia YouTube How-to & Style Category Reach Ranking] Top 5 Channels in 2025 Q2!

According to the ShareParty Insight behavioral dataset, YouTube’s How-to & Style category in Indonesia showed strong engagement in 2025 Q2, with practical tutorials, lifestyle tips, and cooking guidance continuing to attract massive viewership.

At No.1 is “Chinese cuisine”, achieving a 9.2% reach and engaging over 6.5 million households — demonstrating the strong appeal of cooking and recipe content among Indonesian audiences.

Ranked second is “SISI TERANG” with an 8.9% reach, known for its simplified life hacks, practical advice, and visually engaging tutorials that resonate with wide demographics. Following closely is “BANG GAPTEK ID” at 8.4%, appealing to viewers seeking easy-to-follow tech guides and daily problem-solving tips.

In fourth place, “Ariyan Masrur Tutorial” recorded a 6.7% reach, driven by DIY tutorials and hands-on demonstrations. Meanwhile, “Chinese Food” takes the fifth position at 6.6%, highlighting the growing popularity of global cuisine and cooking-inspired content across Indonesia.

YouTube Reach Ranking- How-to & Style (Taiwan)

Overall, How-to & Style content remains a high-value category in Indonesia, with viewers showing consistent interest in cooking, learning new skills, and improving everyday life through practical lifestyle videos.